1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS AND DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain/Supply Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of COVID-19 on the Market
4.7 Qualitative Insights on HORECA Channel in Vietnam

5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Food, Beverage, and Tobacco Products
5.1.2 Personal Care and Household Care
5.1.3 Apparel, Footwear, and Accessories
5.1.4 Furniture, Toys, and Hobby
5.1.5 Industrial and Automotive
5.1.6 Electronic and Household Appliances
5.1.7 Other Products
5.2 Distribution Channel
5.2.1 Hypermarkets, Supermarkets, and Convenience Stores
5.2.2 Specialty Stores
5.2.3 Department Stores
5.2.4 E-commerce
5.2.5 Other Distribution Channels

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Saigon Co.op
6.1.2 Central Group
6.1.3 AEON
6.1.4 VinGroup
6.1.5 Lotte
6.1.6 7-Eleven
6.1.7 E-Mart Inc.
6.1.8 Auchen
6.1.9 Mega Mart
6.1.10 Mobile World

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 APPENDIX

9 DISCLAIMER

Companies Mentioned
 - Saigon Co.op
- Central Group
- AEON
- VinGroup
- Lotte
- 7-Eleven
- E-Mart Inc.
- Auchen
- Mega Mart
- Mobile World