1. Executive Summary

2. Introduction
2.1 Online Content Communities: An Overview
2.1.1 Steps for Building an Online Community
2.1.2 Benefits of Online Content Communities
2.1.3 Forms of Online Content Communities
2.1.4 Reasons Driving Users to Visit Online Community Sites
2.2 Online Content Communities Segmentation: An Overview
2.2.1 Online Content Communities Segmentation

3. China Market Analysis
3.1 China Online Content Communities Market: An Analysis
3.1.1 China Online Content Communities Market by Value
3.1.2 China Online Content Communities Market by Revenue per User
3.1.3 China Online Content Communities Market by Segments (Online Vertical Content Communities and Online Comprehensive Content Communities)
3.2 China Online Content Communities Market: Segment Analysis
3.2.1 China Online Vertical Content Communities Market by Value
3.2.2 China Online Comprehensive Content Communities by Value
3.3 China Online Content Communities Advertising Market: An Analysis
3.3.1 China Online Content Communities Advertising Market by Value
3.4 China Online Content Communities Paid Membership Market: An Analysis
3.4.1 China Online Content Communities Paid Membership Market by Value
3.5 China Online Content-commerce Solution Market: An Analysis
3.5.1 China Online Content-commerce Solution Market by Value

4. Impact of COVID-19
4.1 Impact of COVID-19
4.1.1 Impact of COVID-19 on Online Content Communities

5. Market Dynamics
5.1 Growth Driver
5.1.1 Growing Urban Population
5.1.2 Increasing Internet Usage
5.1.3 Escalating Use of Smartphones
5.1.4 Rising Millennial Income
5.1.5 Growing Influence of Social Media
5.2 Challenges
5.2.1 Too Much Emphasis on Expertise
5.2.2 Regulatory Risks
5.2.3 Rising Levels of Spam and Abuse
5.2.4 Privacy, Security, and Legal Threats
5.3 Market Trends
5.3.1 Diversified High-quality Content and Mid-form Video
5.3.2 Booming Content Supply with Enhanced Quality
5.3.3 Rising Number of Innovative Monetization Channels
5.3.4 Growing Need to Get Real

6. Competitive Landscape
6.1 China Online Content Communities Market Players Comparison
6.2 China Online Content Communities Market Players by Content Creators and Content Generation Comparison
6.3 China Online Content Communities Market Players by Revenue per MAU
6.4 China Online Content Communities Market Players by Sales and Marketing Spend per Incremental MAU
6.5 China Online Content Communities Market Players by Membership Service Paying Ratio

7. Company Profiles
7.1 Zhihu Inc.
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 Weibo
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 Bilibili Inc.
7.3.1 Business Overview
7.3.2 Financial Overview
7.3.3 Business Strategy
7.4 Kuaishou
7.4.1 Business Overview
7.4.2 Financial Overview
7.4.3 Business Strategy

List of Figures
Figure 1: Steps for Building an Online Community
Figure 2: Benefits of Online Content Communities
Figure 3: Forms of Online Content Communities
Figure 4: Reasons Driving Users to Visit Online Community Sites
Figure 5: Online Content Communities Segmentation
Figure 6: China Online Content Communities Market by Value; 2016-2020 (US$ Billion)
Figure 7: China Online Content Communities Market by Value; 2021-2025 (US$ Billion)
Figure 8: China Online Content Communities Market by Revenue per User; 2016-2020 (US$)
Figure 9: China Online Content Communities Market by Revenue per User; 2021-2025 (US$)
Figure 10: China Online Content Communities Market by Segments; 2020 (Percentage, %)
Figure 11: China Online Vertical Content Communities Market by Value; 2019-2020 (US$ Billion)
Figure 12: China Online Vertical Content Communities Market by Value; 2021-2025 (US$ Billion)
Figure 13: China Online Comprehensive Content Communities Market by Value; 2019-2020 (US$ Billion)
Figure 14: China Online Comprehensive Content Communities Market by Value; 2021-2025 (US$ Billion)
Figure 15: China Online Content Communities Advertising Market by Value; 2019-2020 (US$ Billion)
Figure 16: China Online Content Communities Advertising Market by Value; 2021-2025 (US$ Billion)
Figure 17: China Online Content Communities Paid Membership Market by Value; 2019-2020 (US$ Billion)
Figure 18: China Online Content Communities Paid Membership Market by Value; 2021-2025 (US$ Billion)
Figure 19: China Online Content-commerce Solution Market by Value; 2019-2020 (US$ Billion)
Figure 20: China Online Content-commerce Solution Market by Value; 2021-2025 (US$ Billion)
Figure 21: China Urban Population; 2015-2020 (Percentage, %)
Figure 22: China Number of Internet Users; 2019-2023 (Million)
Figure 23: China Smartphone Users; 2019-2025 (Million)
Figure 24: China Millennials' Annual Aggregate Income; 2020-2030 (US$ Trillion)
Figure 25: China Social Network Users; 2018-2023 (Million)
Figure 26: China Online Content Communities Market Players by Revenue per MAU; 2020 (US$)
Figure 27: China Online Content Communities Market Players by Sales and Marketing Spend per Incremental MAU; 2019-2020 (US$)
Figure 28: China Online Content Communities Market Players by Membership Service Paying Ratio; 4Q20 (Percentage, %)
Figure 29: Zhihu Inc. Revenue; 2019-2020 (US$ Million)
Figure 30: Zhihu Inc. Revenue by Type; 2020 (Percentage, %)
Figure 31: Weibo Revenue; 2017-2020 (US$ Billion)
Figure 32: Weibo Revenue by Source; 2020 (Percentage, %)
Figure 33: Bilibili Inc. Net Revenues; 2016-2020 (US$ Billion)
Figure 34: Bilibili Inc. Net Revenues by Revenue Source; 2020 (Percentage, %)
Figure 35: Kuaishou Revenues; 2019-2020 (US$ Billion)
Figure 36: Kuaishou Revenues by Business Lines; 2020 (Percentage, %)

List of Tables
Table 1: China Online Content Communities Market Players Comparison
Table 2: China Online Content Communities Market Players by Content Creators and Content Generation Comparison; 4Q20