1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Introduction
2.2. Define: Research Objective
2.3. Determine: Research Design
2.4. Prepare: Research Instrument
2.5. Collect: Data Source
2.6. Analyze: Data Interpretation
2.7. Formulate: Data Verification
2.8. Publish: Research Report
2.9. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.1.1. Consumer's increasing health awareness and inclination towards non-alcoholic beverages
5.1.1.2. Consumer readiness to pay a premium price for various functional advantages
5.1.1.3. Growing demand for energy drinks in the sports sector
5.1.1.4. COVID-19 outbreak provoking demand for immunity boosters
5.1.2. Restraints
5.1.2.1. High cost of functional beverages
5.1.2.2. Stringent government regulation
5.1.3. Opportunities
5.1.3.1. Increasing health awareness regarding the consumption of functional beverages
5.1.3.2. Expanding product portfolio to address the use of natural ingredient and technological advancements in functional beverages
5.1.3.3. Attractive availability through online channel
5.1.4. Challenges
5.1.4.1. Worrying trend of mixing functional drinks with alcohol
5.2. Cumulative Impact of COVID-19

6. Functional Beverage Market, by Product Type
6.1. Introduction
6.2. Dairy Based Beverage
6.3. Energy Drinks
6.4. Enhanced Water
6.5. Functional Fruit and Vegetable Juices
6.6. RTD Tea & Coffee
6.7. Sports & Performance Drink

7. Functional Beverage Market, by Distribution
7.1. Introduction
7.2. Convenience Stores
7.3. Online Retail
7.4. Pharmacies
7.5. Supermarket/Hypermarket

8. Americas Functional Beverage Market
8.1. Introduction
8.2. Argentina
8.3. Brazil
8.4. Canada
8.5. Mexico
8.6. United States

9. Asia-Pacific Functional Beverage Market
9.1. Introduction
9.2. Australia
9.3. China
9.4. India
9.5. Indonesia
9.6. Japan
9.7. Malaysia
9.8. Philippines
9.9. Singapore
9.10. South Korea
9.11. Taiwan
9.12. Thailand

10. Europe, Middle East & Africa Functional Beverage Market
10.1. Introduction
10.2. France
10.3. Germany
10.4. Italy
10.5. Netherlands
10.6. Qatar
10.7. Russia
10.8. Saudi Arabia
10.9. South Africa
10.10. Spain
10.11. United Arab Emirates
10.12. United Kingdom

11. Competitive Landscape
11.1. FPNV Positioning Matrix
11.1.1. Quadrants
11.1.2. Business Strategy
11.1.3. Product Satisfaction
11.2. Market Ranking Analysis
11.3. Market Share Analysis, By Key Player
11.4. Competitive Scenario
11.4.1. Merger & Acquisition
11.4.2. Agreement, Collaboration, & Partnership
11.4.3. New Product Launch & Enhancement
11.4.4. Investment & Funding
11.4.5. Award, Recognition, & Expansion

12. Company Usability Profiles
12.1. Archer Daniels Midland Company
12.2. Campbell Soup Co.
12.3. Danone S.A.
12.4. DuPont Nutrition & Health,
12.5. Fonterra Co-operative Group Limited
12.6. General Mills, Inc.
12.7. Glanbia PLC
12.8. Kraft Foods Group, Inc.
12.9. LycoRed Ltd.
12.10. Monster Energy Company
12.11. Nestlé S.A.
12.12. PepsiCo, Inc.
12.13. Red Bull Gmbh
12.14. Suntory Holdings Limited
12.15. The Coca-Cola Company

13. Appendix
13.1. Discussion Guide
13.2. License & Pricing

List of Figures

FIGURE 1. GLOBAL FUNCTIONAL BEVERAGE MARKET: RESEARCH PROCESS
FIGURE 2. GLOBAL FUNCTIONAL BEVERAGE MARKET: MARKET DYNAMICS
FIGURE 3. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2020 VS 2027 (%)
FIGURE 4. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2020 VS 2027 (USD BILLION)
FIGURE 5. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2027
FIGURE 6. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DAIRY BASED BEVERAGE, 2018-2027 (USD BILLION)
FIGURE 7. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DAIRY BASED BEVERAGE, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 8. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENERGY DRINKS, 2018-2027 (USD BILLION)
FIGURE 9. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENERGY DRINKS, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 10. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENHANCED WATER, 2018-2027 (USD BILLION)
FIGURE 11. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENHANCED WATER, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 12. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY FUNCTIONAL FRUIT AND VEGETABLE JUICES, 2018-2027 (USD BILLION)
FIGURE 13. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY FUNCTIONAL FRUIT AND VEGETABLE JUICES, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 14. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY RTD TEA & COFFEE, 2018-2027 (USD BILLION)
FIGURE 15. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY RTD TEA & COFFEE, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 16. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SPORTS & PERFORMANCE DRINK, 2018-2027 (USD BILLION)
FIGURE 17. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SPORTS & PERFORMANCE DRINK, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 18. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2020 VS 2027 (%)
FIGURE 19. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2020 VS 2027 (USD BILLION)
FIGURE 20. COMPETITIVE STRATEGIC WINDOW FOR GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2027
FIGURE 21. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY CONVENIENCE STORES, 2018-2027 (USD BILLION)
FIGURE 22. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 23. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ONLINE RETAIL, 2018-2027 (USD BILLION)
FIGURE 24. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 25. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PHARMACIES, 2018-2027 (USD BILLION)
FIGURE 26. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PHARMACIES, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 27. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SUPERMARKET/HYPERMARKET, 2018-2027 (USD BILLION)
FIGURE 28. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2020 VS 2027 (USD BILLION)
FIGURE 29. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 30. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 31. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 32. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 33. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 34. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 35. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 36. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 37. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 38. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 39. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 40. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 41. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 42. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 43. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 44. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 45. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 46. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 47. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 48. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 49. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 50. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 51. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 52. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 53. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 54. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 55. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 56. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 57. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 58. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
FIGURE 59. GLOBAL FUNCTIONAL BEVERAGE MARKET: FPNV POSITIONING MATRIX
FIGURE 60. GLOBAL FUNCTIONAL BEVERAGE MARKET: SHARE, BY KEY PLAYER, 2020
FIGURE 61. COMPETITIVE SCENARIO ANALYSIS IN GLOBAL FUNCTIONAL BEVERAGE MARKET, BY TYPE

List of Tables

TABLE 1. GLOBAL FUNCTIONAL BEVERAGE MARKET: MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2016-2020
TABLE 3. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PRODUCT TYPE, 2018-2027 (USD BILLION)
TABLE 4. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DAIRY BASED BEVERAGE, BY REGION, 2018-2027 (USD BILLION)
TABLE 5. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENERGY DRINKS, BY REGION, 2018-2027 (USD BILLION)
TABLE 6. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ENHANCED WATER, BY REGION, 2018-2027 (USD BILLION)
TABLE 7. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY FUNCTIONAL FRUIT AND VEGETABLE JUICES, BY REGION, 2018-2027 (USD BILLION)
TABLE 8. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY RTD TEA & COFFEE, BY REGION, 2018-2027 (USD BILLION)
TABLE 9. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SPORTS & PERFORMANCE DRINK, BY REGION, 2018-2027 (USD BILLION)
TABLE 10. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY DISTRIBUTION, 2018-2027 (USD BILLION)
TABLE 11. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY CONVENIENCE STORES, BY REGION, 2018-2027 (USD BILLION)
TABLE 12. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2027 (USD BILLION)
TABLE 13. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY PHARMACIES, BY REGION, 2018-2027 (USD BILLION)
TABLE 14. GLOBAL FUNCTIONAL BEVERAGE MARKET SIZE, BY SUPERMARKET/HYPERMARKET, BY REGION, 2018-2027 (USD BILLION)
TABLE 15. AMERICAS FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 16. ARGENTINA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 17. BRAZIL FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 18. CANADA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 19. MEXICO FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 20. UNITED STATES FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 21. ASIA-PACIFIC FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 22. AUSTRALIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 23. CHINA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 24. INDIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 25. INDONESIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 26. JAPAN FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 27. MALAYSIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 28. PHILIPPINES FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 29. SINGAPORE FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 30. SOUTH KOREA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 31. TAIWAN FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 32. THAILAND FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 33. EUROPE, MIDDLE EAST & AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 34. FRANCE FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 35. GERMANY FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 36. ITALY FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 37. NETHERLANDS FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 38. QATAR FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 39. RUSSIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 40. SAUDI ARABIA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 41. SOUTH AFRICA FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 42. SPAIN FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 43. UNITED ARAB EMIRATES FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 44. UNITED KINGDOM FUNCTIONAL BEVERAGE MARKET SIZE, 2018-2027 (USD BILLION)
TABLE 45. GLOBAL FUNCTIONAL BEVERAGE MARKET: SCORES
TABLE 46. GLOBAL FUNCTIONAL BEVERAGE MARKET: BUSINESS STRATEGY
TABLE 47. GLOBAL FUNCTIONAL BEVERAGE MARKET: PRODUCT SATISFACTION
TABLE 48. GLOBAL FUNCTIONAL BEVERAGE MARKET: RANKING
TABLE 49. GLOBAL FUNCTIONAL BEVERAGE MARKET: SHARE, BY KEY PLAYER, 2020
TABLE 50. GLOBAL FUNCTIONAL BEVERAGE MARKET: MERGER & ACQUISITION
TABLE 51. GLOBAL FUNCTIONAL BEVERAGE MARKET: AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 52. GLOBAL FUNCTIONAL BEVERAGE MARKET: NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 53. GLOBAL FUNCTIONAL BEVERAGE MARKET: INVESTMENT & FUNDING
TABLE 54. GLOBAL FUNCTIONAL BEVERAGE MARKET: AWARD, RECOGNITION, & EXPANSION
TABLE 55. GLOBAL FUNCTIONAL BEVERAGE MARKET: LICENSE & PRICING

Companies Mentioned

Archer Daniels Midland Company
Campbell Soup Co.
Danone S.A.
DuPont Nutrition & Health,
Fonterra Co-operative Group Limited
General Mills, Inc.
Glanbia PLC
Kraft Foods Group, Inc.
LycoRed Ltd.
Monster Energy Company
Nestlé S.A.
PepsiCo, Inc.
Red Bull Gmbh
Suntory Holdings Limited
The Coca-Cola Company