1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS
4.1 Market Overview
4.2 Market Drivers
4.2.1 Trends Favoring the Growth of Context-aware Advertising and Enrich Customer Experience
4.2.2 Steady Increase in DOOH Spending
4.3 Market Restraints
4.3.1 Technical and Standardization Complexity
4.4 Industry Value Chain Analysis
4.5 Porter's Five Forces Analysis
4.5.1 Threat of New Entrants
4.5.2 Bargaining Power of Buyers/Consumers
4.5.3 Bargaining Power of Suppliers
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Assessment of Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION
5.1 Component
5.1.1 Hardware
5.1.2 Software
5.2 Product
5.2.1 Entry Level
5.2.2 Advanced Level
5.2.3 Enterprise Level
5.3 Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 United Kingdom
5.3.2.3 France
5.3.2.4 Rest of Europe
5.3.3 Asia Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 Rest of Asia Pacific
5.3.4 Latin America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of Latin America
5.3.5 Middle East and Africa
5.3.5.1 United Arab Emirates
5.3.5.2 Saudi Arabia
5.3.5.3 Rest of Middle-East and Africa

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles*
6.1.1 3M Company
6.1.2 Advantech Co. Ltd
6.1.3 AOPEN Inc.
6.1.4 Barco
6.1.5 BrightSign LLC
6.1.6 Broadsign
6.1.7 Cisco Systems Inc.
6.1.8 ClearOne
6.1.9 Dell Inc.
6.1.10 Gefen
6.1.11 HaiVision Inc.
6.1.12 Hewlett Packard Enterprise
6.1.13 ONELAN

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET

Companies Mentioned
 - 3M Company
- Advantech Co. Ltd
- AOPEN Inc.
- Barco
- BrightSign LLC
- Broadsign
- Cisco Systems Inc.
- ClearOne
- Dell Inc.
- Gefen
- HaiVision Inc.
- Hewlett Packard Enterprise
- ONELAN