Executive Summary
Key Findings - Market Landscape Analysis
Key Findings - Voice of Customer
Scope, Coverage, and Target Group
US Respondents in Scope
US Car Segments in Scope
US Cities in Scope
Demography Analysis
Prospects Form Three Distinctive Groups
Interest in Vehicle Subscription Offering by Current Vehicle Ownership Pattern
Interest in Vehicle Subscription Offering by Demographics

Key Prospects and Factors Influencing Decisions
Vehicle Subscription Classification of Prospective Customers
Attitude Toward Cars and Driving
Vehicle Subscription Interest Among Prospects
Key Attributes Influencing the Decision to Go for Vehicle Subscription
Hassle-free Nature of Vehicle Subscription is a Key Driver
Key Preferences of Vehicle Subscribers
Change in Vehicle Ownership Pattern After Introducing Vehicle Subscription Offering
Vehicle Subscriptions - Purpose of Use
Vehicle Subscriptions - Preferred Vehicle Classes and Engine Types
Vehicle Subscriptions - Preferred Ownership Options
Vehicle Subscriptions - Preferred Car Segments
Vehicle Subscriptions - Preferred Number of Swaps
Vehicle Subscriptions - Preferred Contract Model
Growth Opportunity Analysis
Growth Opportunity 1: Focus on Younger Age Groups for Vehicle Subscription Traction
Growth Opportunity 1: Focus on Younger Age Groups for Vehicle Subscription Traction (continued)
Next steps
Your Next Steps
Why Frost, Why Now?
List of Exhibits

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