1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. SCOPE OF STUDY
1.3. METHODOLOGY
1.4. ASSUMPTIONS & LIMITATIONS

2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & ESTIMATES
2.2. MARKET OVERVIEW

3. MARKET DYNAMICS
3.1. PARENT MARKET ANALYSIS: ALCOHOLIC DRINKS MARKET
3.2. KEY DRIVERS
3.2.1. GROWING INTEREST TOWARDS LOW ALCOHOL CONTENT DRINKS
3.2.2. INCREASED DEMAND FROM YOUTH
3.2.3. RISE IN MARKETING AND PROMOTIONS BY RETAILERS
3.3. KEY RESTRAINTS
3.3.1. HARMFUL EFFECTS CAUSED BY THE CONSUMPTION
3.3.2. EASY AVAILABILITY OF ALTERNATIVES
3.3.3. CULTURAL AND RELIGIOUS ENVIRONMENT DICTATES THE MARKET IN SEVERAL COUNTRIES
3.3.4. REGULATIONS ON ADVERTISING

4. KEY ANALYTICS
4.1. IMPACT OF COVID-19 ON ALCOHOLIC READY-TO-DRINKS (RTDS) MARKET
4.2. KEY MARKET TRENDS
4.3. PORTER'S FIVE FORCES ANALYSIS
4.3.1. BUYERS POWER
4.3.2. SUPPLIERS POWER
4.3.3. SUBSTITUTION
4.3.4. NEW ENTRANTS
4.3.5. INDUSTRY RIVALRY
4.4. OPPORTUNITY MATRIX
4.5. VENDOR LANDSCAPE

5. MARKET BY DISTRIBUTION CHANNELS
5.1. SUPERMARKETS & HYPERMARKETS
5.2. LIQUOR SPECIALIST STORE
5.3. DUTY-FREE STORES
5.4. ONLINE RETAILING
5.5. OTHER DISTRIBUTION CHANNELS

6. GEOGRAPHICAL ANALYSIS (PRODUCT ANALYSIS, MARKET & BRAND SHARE ANALYSIS AT COUNTRY LEVEL)
6.1. NORTH AMERICA
6.1.1. KEY GROWTH ENABLERS
6.1.2. KEY CHALLENGES
6.1.3. KEY PLAYERS
6.1.4. COUNTRY ANALYSIS
6.1.4.1. UNITED STATES
6.1.4.2. CANADA

7. COMPETITIVE LANDSCAPE
7.1. KEY STRATEGIC DEVELOPMENTS
7.1.1. MERGERS & ACQUISITIONS
7.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
7.1.3. PARTNERSHIPS & AGREEMENTS
7.1.4. BUSINESS EXPANSIONS & DIVESTITURES
7.2. COMPANY PROFILES
7.2.1. ANHEUSER-BUSCH INBEV NV/SA (AB INBEV)
7.2.2. ASAHI GROUP HOLDINGS LTD
7.2.3. BACARDI & CO LTD
7.2.4. BECLE SAB DE CV
7.2.5. BROWN-FORMAN CORPORATION
7.2.6. DAVIDE CAMPARI-MILANO SPA
7.2.7. DIAGEO PLC
7.2.8. DISTELL GROUP HOLDINGS LIMITED
7.2.9. HALEWOOD INTERNATIONAL HOLDINGS PLC
7.2.10. KIRIN HOLDINGS COMPANY LIMITED
7.2.11. MARK ANTHONY GROUP INC
7.2.12. PERNOD RICARD SA
7.2.13. SUNTORY HOLDINGS LTD
7.2.14. TAKARA HOLDINGS INC
7.2.15. THE BOSTON BEER COMPANY INC
7.2.16. THE SHS GROUP (BEVERAGE BRANDS (UK) LTD)