1. Preface
1.1. Objectives of the Study
1.2. Market Segmentation & Coverage
1.3. Years Considered for the Study
1.4. Currency & Pricing
1.5. Language
1.6. Limitations
1.7. Assumptions
1.8. Stakeholders

2. Research Methodology
2.1. Introduction
2.2. Define: Research Objective
2.3. Determine: Research Design
2.4. Prepare: Research Instrument
2.5. Collect: Data Source
2.6. Analyze: Data Interpretation
2.7. Formulate: Data Verification
2.8. Publish: Research Report
2.9. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights
5.1. Market Dynamics
5.1.1. Drivers
5.1.2. Restraints
5.1.3. Opportunities
5.1.4. Challenges
5.2. Cumulative Impact of COVID-19

6. Authentication & Brand Protection Market, by Authentication Mode
6.1. Introduction
6.2. Blockchain Authentication
6.3. Smartphone Authentication

7. Authentication & Brand Protection Market, by Technology
7.1. Introduction
7.2. Covert
7.3. Digital
7.4. Forensic
7.5. Overt

8. Authentication & Brand Protection Market, by Offering
8.1. Introduction
8.2. Authentication Chips
8.3. Barcodes
8.4. Holograms
8.5. QR Codes
8.6. RFID
8.7. Security Inks
8.8. Security Labels

9. Authentication & Brand Protection Market, by Application
9.1. Introduction
9.2. Apparel
9.3. Automotive
9.4. Cosmetics
9.5. Electronics
9.6. Food & Beverages
9.7. Luxury Goods
9.8. Pharmaceuticals

10. California Authentication & Brand Protection Market

11. Florida Authentication & Brand Protection Market

12. Illinois Authentication & Brand Protection Market

13. New York Authentication & Brand Protection Market

14. Ohio Authentication & Brand Protection Market

15. Pennsylvania Authentication & Brand Protection Market

16. Texas Authentication & Brand Protection Market

17. Competitive Landscape
17.1. FPNV Positioning Matrix
17.1.1. Quadrants
17.1.2. Business Strategy
17.1.3. Product Satisfaction
17.2. Market Ranking Analysis
17.3. Market Share Analysis, By Key Player
17.4. Competitive Scenario
17.4.1. Merger & Acquisition
17.4.2. Agreement, Collaboration, & Partnership
17.4.3. New Product Launch & Enhancement
17.4.4. Investment & Funding
17.4.5. Award, Recognition, & Expansion

18. Company Usability Profiles
18.1. Advanced Labels
18.2. Alpvision
18.3. Applied DNA Science
18.4. Arjo Solutions
18.5. Assa Abloy
18.6. AusNFC
18.7. Authentic Vision
18.8. Authentix
18.9. Avery Dennison
18.10. Bluebite
18.11. Brady
18.12. Centro Grafico
18.13. CILS International
18.14. De La Reu
18.15. Digimarc
18.16. Document Security Systems
18.17. HID Global
18.18. Infineon
18.19. Lamborghini
18.20. Merck Group
18.21. Nabcore
18.22. Nosco
18.23. Old Kempton Distillery
18.24. Qlik Tag
18.25. Sunchemicals
18.26. Systech
18.27. Tracepack
18.28. Ultimate Solutions
18.29. Unica
18.30. Visualead
18.31. Wisekey

19. Appendix
19.1. Discussion Guide
19.2. License & Pricing

List of Figures

FIGURE 1. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: RESEARCH PROCESS
FIGURE 2. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: MARKET DYNAMICS
FIGURE 3. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION MODE, 2020 VS 2027 (%)
FIGURE 4. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION MODE, 2020 VS 2027 (USD MILLION)
FIGURE 5. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION MODE, 2027
FIGURE 6. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY BLOCKCHAIN AUTHENTICATION, 2018-2027 (USD MILLION)
FIGURE 7. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY BLOCKCHAIN AUTHENTICATION, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 8. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SMARTPHONE AUTHENTICATION, 2018-2027 (USD MILLION)
FIGURE 9. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SMARTPHONE AUTHENTICATION, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 10. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY TECHNOLOGY, 2020 VS 2027 (%)
FIGURE 11. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY TECHNOLOGY, 2020 VS 2027 (USD MILLION)
FIGURE 12. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY TECHNOLOGY, 2027
FIGURE 13. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COVERT, 2018-2027 (USD MILLION)
FIGURE 14. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COVERT, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 15. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY DIGITAL, 2018-2027 (USD MILLION)
FIGURE 16. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY DIGITAL, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 17. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY FORENSIC, 2018-2027 (USD MILLION)
FIGURE 18. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY FORENSIC, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 19. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OVERT, 2018-2027 (USD MILLION)
FIGURE 20. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OVERT, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 21. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OFFERING , 2020 VS 2027 (%)
FIGURE 22. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OFFERING , 2020 VS 2027 (USD MILLION)
FIGURE 23. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OFFERING , 2027
FIGURE 24. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION CHIPS, 2018-2027 (USD MILLION)
FIGURE 25. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION CHIPS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 26. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY BARCODES, 2018-2027 (USD MILLION)
FIGURE 27. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY BARCODES, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 28. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY HOLOGRAMS, 2018-2027 (USD MILLION)
FIGURE 29. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY HOLOGRAMS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 30. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY QR CODES, 2018-2027 (USD MILLION)
FIGURE 31. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY QR CODES, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 32. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY RFID, 2018-2027 (USD MILLION)
FIGURE 33. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY RFID, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 34. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SECURITY INKS, 2018-2027 (USD MILLION)
FIGURE 35. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SECURITY INKS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 36. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SECURITY LABELS, 2018-2027 (USD MILLION)
FIGURE 37. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SECURITY LABELS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 38. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPLICATION, 2020 VS 2027 (%)
FIGURE 39. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPLICATION, 2020 VS 2027 (USD MILLION)
FIGURE 40. COMPETITIVE STRATEGIC WINDOW FOR UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPLICATION, 2027
FIGURE 41. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPAREL, 2018-2027 (USD MILLION)
FIGURE 42. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPAREL, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 43. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTOMOTIVE, 2018-2027 (USD MILLION)
FIGURE 44. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTOMOTIVE, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 45. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COSMETICS, 2018-2027 (USD MILLION)
FIGURE 46. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COSMETICS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 47. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY ELECTRONICS, 2018-2027 (USD MILLION)
FIGURE 48. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY ELECTRONICS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 49. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY FOOD & BEVERAGES, 2018-2027 (USD MILLION)
FIGURE 50. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY FOOD & BEVERAGES, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 51. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY LUXURY GOODS, 2018-2027 (USD MILLION)
FIGURE 52. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY LUXURY GOODS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 53. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY PHARMACEUTICALS, 2018-2027 (USD MILLION)
FIGURE 54. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY PHARMACEUTICALS, BY STATE, 2020 VS 2027 (USD MILLION)
FIGURE 55. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: FPNV POSITIONING MATRIX
FIGURE 56. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: SHARE, BY KEY PLAYER, 2020
FIGURE 57. COMPETITIVE SCENARIO ANALYSIS IN UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET, BY TYPE

List of Tables

TABLE 1. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: MARKET SEGMENTATION & COVERAGE
TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2016-2020
TABLE 3. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION MODE, 2018-2027 (USD MILLION)
TABLE 4. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY BLOCKCHAIN AUTHENTICATION, BY STATE, 2018-2027 (USD MILLION)
TABLE 5. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SMARTPHONE AUTHENTICATION, BY STATE, 2018-2027 (USD MILLION)
TABLE 6. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY TECHNOLOGY, 2018-2027 (USD MILLION)
TABLE 7. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COVERT, BY STATE, 2018-2027 (USD MILLION)
TABLE 8. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY DIGITAL, BY STATE, 2018-2027 (USD MILLION)
TABLE 9. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY FORENSIC, BY STATE, 2018-2027 (USD MILLION)
TABLE 10. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OVERT, BY STATE, 2018-2027 (USD MILLION)
TABLE 11. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY OFFERING , 2018-2027 (USD MILLION)
TABLE 12. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTHENTICATION CHIPS, BY STATE, 2018-2027 (USD MILLION)
TABLE 13. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY BARCODES, BY STATE, 2018-2027 (USD MILLION)
TABLE 14. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY HOLOGRAMS, BY STATE, 2018-2027 (USD MILLION)
TABLE 15. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY QR CODES, BY STATE, 2018-2027 (USD MILLION)
TABLE 16. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY RFID, BY STATE, 2018-2027 (USD MILLION)
TABLE 17. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SECURITY INKS, BY STATE, 2018-2027 (USD MILLION)
TABLE 18. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY SECURITY LABELS, BY STATE, 2018-2027 (USD MILLION)
TABLE 19. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPLICATION, 2018-2027 (USD MILLION)
TABLE 20. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY APPAREL, BY STATE, 2018-2027 (USD MILLION)
TABLE 21. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY AUTOMOTIVE, BY STATE, 2018-2027 (USD MILLION)
TABLE 22. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY COSMETICS, BY STATE, 2018-2027 (USD MILLION)
TABLE 23. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY ELECTRONICS, BY STATE, 2018-2027 (USD MILLION)
TABLE 24. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY FOOD & BEVERAGES, BY STATE, 2018-2027 (USD MILLION)
TABLE 25. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY LUXURY GOODS, BY STATE, 2018-2027 (USD MILLION)
TABLE 26. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET SIZE, BY PHARMACEUTICALS, BY STATE, 2018-2027 (USD MILLION)
TABLE 27. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: SCORES
TABLE 28. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: BUSINESS STRATEGY
TABLE 29. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: PRODUCT SATISFACTION
TABLE 30. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: RANKING
TABLE 31. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: SHARE, BY KEY PLAYER, 2020
TABLE 32. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: MERGER & ACQUISITION
TABLE 33. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: AGREEMENT, COLLABORATION, & PARTNERSHIP
TABLE 34. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: NEW PRODUCT LAUNCH & ENHANCEMENT
TABLE 35. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: INVESTMENT & FUNDING
TABLE 36. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: AWARD, RECOGNITION, & EXPANSION
TABLE 37. UNITED STATES AUTHENTICATION & BRAND PROTECTION MARKET: LICENSE & PRICING

Companies Mentioned

Advanced Labels
Alpvision
Applied DNA Science
Arjo Solutions
Assa Abloy
AusNFC
Authentic Vision
Authentix
Avery Dennison
Bluebite
Brady
Centro Grafico
CILS International
De La Reu
Digimarc
Document Security Systems
HID Global
Infineon
Lamborghini
Merck Group
Nabcore
Nosco
Old Kempton Distillery
Qlik Tag
Sunchemicals
Systech
Tracepack
Ultimate Solutions
Unica
Visualead
Wisekey