Report scope
Executive summary
Part 1: Market Environment
Value and volume share of Turkey in the global and Eastern Europe markets
Growth analysis of Turkey compared to other leading countries in the Eastern Europe market
PCC and PCE of Turkey compared to global and Eastern Europe market
Part 2: Sector Deep Dive
Turkey Spirits sector snapshot
Market size analysis
Demand for premium products
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Part 3: Category Deep Dive
Per capita consumption analysis by category
Market size analysis category: Brandy
Segment level analysis (in value terms) Brandy
Segment level analysis (in volume terms) Brandy
Market size analysis category: Flavored alcoholic beverages
Segment level analysis (in value terms) Flavored alcoholic beverages
Segment level analysis (in volume terms) Flavored alcoholic beverages
Market size analysis category: Gin & genever
Market size analysis category: Liqueurs
Segment level analysis (in value terms) Liqueurs
Segment level analysis (in volume terms) Liqueurs
Market size analysis category: Rum
Segment level analysis (in value terms) Rum
Segment level analysis (in volume terms) Rum
Market size analysis category: Specialty Spirits
Segment level analysis (in value terms) Specialty Spirits
Segment level analysis (in volume terms) Specialty Spirits
Market size analysis category: Tequila & mezcal
Market size analysis category: Vodka
Segment level analysis (in value terms) Vodka
Segment level analysis (in volume terms) Vodka
Market size analysis category: Whiskey
Segment level analysis (in value terms) Whiskey
Segment level analysis (in volume terms) Whiskey
Part 4: Distribution Analysis
Channel share analysis
Part 5: Competitive Environment
Leading companies value and volume share
Brand share analysis of top five companies
Brand share analysis of top five companies by category
Degree of consolidation/fragmentation by category
Part 7: Packaging Analysis
Pack material growth analysis
Pack type growth analysis
Closure type growth analysis
Primary outer type growth analysis
Part 8: City Deep Dive
Market size analysis of top 10 cities
Market size analysis of top 10 cities by category
Leading cities contribution to volume growth
Part 9: Consumergraphics
Demographic analysis
Part 10: Macroeconomic Analysis
GDP growth and inflation
Population growth
Labor market trend
Economic summary, labor market trends, and demographic trends
Turkey's standing in Global Country Risk Index (GCRI) Q4 2021
Turkey risk analysis compared to global and Eastern Europe markets
Methodology
Definitions
Appendix

List of Tables
Leading value categories
Fastest growing segments (value), 2021
Cross category comparison by value (2016 2026)
Cross category comparison by volume (2016 2026)
Per capita consumption (by category), Turkey compared to Eastern Europe and global levels (in liters), 2021
Brandy value analysis by segment, 2016 2026
Brandy volume analysis by segment, 2016 2026
Flavored alcoholic beverages value analysis by segment, 2016 2026
Flavored alcoholic beverages volume analysis by segment, 2016 2026
Liqueurs value analysis by segment, 2016 2026
Liqueurs volume analysis by segment, 2016 2026
Rum value analysis by segment, 2016 2026
Rum volume analysis by segment, 2016 2026
Specialty Spirits value analysis by segment, 2016 2026
Specialty Spirits volume analysis by segment, 2016 2026
Vodka value analysis by segment, 2016 2026
Vodka volume analysis by segment, 2016 2026
Whiskey value analysis by segment, 2016 2026
Whiskey volume analysis by segment, 2016-2026
Change in distribution share, 2016-2021
Top five companies share by brand (in volume terms) in the Spirits sector, 2020
Brand shares of top five companies (in volume terms) by category, 2020
Performance overview (score: 1-100)
Category data, by segment
Category data, by on trade and off trade
Per capita consumption (in liters), 2016-2026
Per capita expenditure ($), 2016-2026
Spirits distribution in Turkey by category (TRY million), 2021
Brand share (in volume terms) in the Spirits sector, 2020
Brand share (in volume terms) in the Spirits sector, by category, 2020
Pack material (in million pack units), 2015-2025
Pack materials by category (in million pack units), 2020
Pack type (in million pack units), 2015-2025
Pack types by category (in million pack units), 2020
Closure type (in million pack units), 2015-2025
Closure types by category (in million pack units), 2020
Primary outer type (in million pack units), 2015-2025
Primary outer types by category (in million pack units), 2020
Real GDP and annual growth (%), 2018-2026
Nominal GDP and annual growth (%), 2018-2026
Consumer price inflation (%), 2018-2026
Employed people and unemployment rate (%), 2018-2026
Nominal household final consumption expenditure and annual growth (%), 2018-2026
Population and annual growth (%), 2018-2026
Population by age group (%)
Population by gender (%)
Population by rural urban split (%)
Exchange rates, 2016-2026

List of Figures
Value and volume share of Turkey in the global and Eastern Europe Spirits sector, 2021-2026
Turkey compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison Turkey, Eastern Europe, and global, 2016 2026
PCE comparison Turkey, Eastern Europe, and global, 2016 2026
Market size and growth analysis by value and volume, Spirits sector, 2016-2026
Extent to which consumers are trading up or down in the Spirits sector
Cross category comparison value growth analysis and category winners and losers
Cross category comparison volume growth analysis and category winners and losers
Market size and growth analysis by value and volume, brandy category , 2016 2026
Market size and growth analysis by value and volume, flavored alcoholic beverages category, 2016-2026
Market size and growth analysis by value and volume, gin & genever category, 2016 2026
Market size and growth analysis by value and volume, Liqueurs category, 2016-2026
Market size and growth analysis by value and volume, rum category, 2016-2026
Market size and growth analysis by value and volume, specialty Spirits category, 2016-2026
Market size and growth analysis by value and volume, tequila & mezcal category, 2016-2026
Market size and growth analysis by value and volume, vodka category, 2016-2026
Market size and growth analysis by value and volume, whiskey category, 2016-2026
Share of key distribution channels (in volume terms) Spirits, 2021
Key distribution channel share by category (in volume terms), 2021
Leading companies (in volume terms) in the Spirits sector, 2020
Category Level Consolidation/Fragmentation (in Volume Terms) Spirits, 2020
Key pack materials in the Turkish Spirits sector, percentage share of pack units, 2020
Annual growth rate by key pack material, 2015-2025
Use of pack material by category (in pack units), 2020
Key pack types in the Turkish Spirits sector, percentage share of pack units, 2020
Annual growth rate by key pack type, 2015-2025
Use of pack type by category (in pack units), 2020
Key closure types in the Turkish Spirits sector, percentage share of pack units, 2020
Annual growth rate by key closure type, 2015-2025
Use of closure type by category (in pack units), 2020
Key primary outer types in the Turkish Spirits sector, percentage share of pack units, 2020
Annual growth rate by key primary outer type, 2015-2025
Use of primary outer type by category (in pack units), 2020
Volume growth analysis of top 10 cities (million liters ), 2016-2021
Leading cities' contribution to volume change, 2021-2026
Demographic analysis
Real GDP (TRY billion) and annual growth (%)
Nominal GDP (TRY billion) and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%) in TRY terms
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural urban split (%)
Employed people (million) and unemployment rate (%)
Economic summary, labor market trends, and demographic trends
Five lowest risk nations in GCRI Q4 2021
Five highest risk nations in GCRI Q4 2021
Turkey's performance in country risk analysis in comparison to Eastern Europe and the world
List of 105 countries analyzed to identify the high potential countries in different regions

Companies Mentioned
- Diageo Plc
- Efe Raki
- Antalya Alkollu Icecek San ve Tic AS.
- Bacardi Ltd
- Brown Forman Corporation