1. Executive Summary

2. Introduction
2.1 Social Media Analytics: An Overview
2.1.1 Benefits of Social Media Analytics
2.2 Social Media Analytics Segmentation: An Overview
2.2.1 Social Media Analytics Segmentation

3. Global Market Analysis
3.1 Global Social Media Analytics Market: An Analysis
3.1.1 Global Social Media Analytics Market: An Overview
3.1.2 Global Social Media Analytics Market by Value
3.1.3 Global Social Media Analytics Market by Deployment Type (On-Premises and Cloud)
3.1.4 Global Social Media Analytics Market by Component (Services and Software)
3.1.5 Global Social Media Analytics Market by Region (North America, Europe, Asia Pacific, Latin America and Middle East and Africa)
3.2 Global Social Media Analytics Market: Deployment Type Analysis
3.2.1 Global Social Media Analytics Market by Deployment Type: An Overview
3.2.2 Global On-Premises Social Media Analytics Market by Value
3.2.3 Global Cloud Social Media Analytics Market by Value
3.3 Global Social Media Analytics Market: Component Analysis
3.3.1 Global Social Media Analytics Market by Component: An Overview
3.3.2 Global Services Social Media Analytics Market by Value
3.3.3 Global Software Social Media Analytics Market by Value

4. Regional Market Analysis
4.1 North America Social Media Analytics Market: An Analysis
4.1.1 North America Social Media Analytics Market: An Overview
4.1.2 North America Social Media Analytics Market by Value
4.1.3 North America Social Media Analytics Market by Region (The US, Canada and Mexico)
4.1.4 The US Social Media Analytics Market by Value
4.1.5 Canada Social Media Analytics Market by Value
4.1.6 Mexico Social Media Analytics Market by Value
4.2 Asia Pacific Social Media Analytics Market: An Analysis
4.2.1 Asia Pacific Social Media Analytics Market: An Overview
4.2.2 Asia Pacific Social Media Analytics Market by Value
4.2.3 Asia Pacific Social Media Analytics Market by Region (China, India, Japan and Rest of Asia Pacific)
4.2.4 China Social Media Analytics Market by Value
4.2.5 India Social Media Analytics Market by Value
4.2.6 Japan Social Media Analytics Market by Value
4.2.7 Rest of Asia Pacific Social Media Analytics Market by Value
4.3 Europe Social Media Analytics Market: An Analysis
4.3.1 Europe Social Media Analytics Market: An Overview
4.3.2 Europe Social Media Analytics Market by Value
4.3.3 Europe Social Media Analytics Market by Region (UK, Germany, Spain and Rest of Europe)
4.3.4 UK Social Media Analytics Market by Value
4.3.5 Germany Social Media Analytics Market by Value
4.3.6 Spain Social Media Analytics Market by Value
4.3.7 Rest of Europe Social Media Analytics Market by Value
4.4 Latin America Social Media Analytics Market: An Analysis
4.4.1 Latin America Social Media Analytics Market: An Overview
4.4.2 Latin America Social Media Analytics Market by Value
4.5 Middle East and Africa Social Media Analytics Market: An Analysis
4.5.1 Middle East and Africa Social Media Analytics Market: An Overview
4.5.2 Middle East and Africa Social Media Analytics Market by Value

5. Impact of COVID-19
5.1 Impact of COVID-19 on Social Media Analytics
5.1.1 Impact of COVID-19 on Social Media Market
5.1.2 Social Media Companies' Response towards the Pandemic
5.1.3 Impact of COVID-19 on Social Media Analytics Market
5.1.4 Factors Influencing Social Media Analytics Market Due to COVID-19
5.1.5 Post COVID-19 Impact

6. Market Dynamics
6.1 Growth Driver
6.1.1 Rising Number of Internet Users
6.1.2 Growing Influence of Social Media
6.1.3 Escalating Data Generation
6.1.4 Increasing Number of Smartphone Users
6.1.5 Growing Digital Advertisement Spending
6.1.6 Increased Focus on Targeted marketing and Competitive Intelligence
6.1.7 High Rate of Adoption in SMEs
6.2 Challenges
6.2.1 Large Number of Victims of Cyber Crime
6.2.2 Lack of Standard Measures for Social Media Analytics
6.2.3 Complexities in Analytical Workflow and Harsh Regulations
6.3 Market Trends
6.3.1 Rising Adoption of 5G Connections
6.3.2 Surge in Adoption of Cloud Computing
6.3.3 Integration of Artificial Intelligence (AI) with Social Media Analytics Software
6.3.4 Growth in Data Analytic Services
6.3.5 Increasing Adoption of Internet of Things (IoT)

7. Competitive Landscape
7.1 Global Social Media Analytics Players by Market Share
7.1.1 Global Social Media Analytics Players by Market Share
7.2 Global Social Media Analytics Market Players by Number of Companies using the Technology
7.3 Global Social Media Analytics Market Players by the Markets Comparison

8. Company Profiles
8.1 Salesforce.com, Inc.
8.1.1 Business Overview
8.1.2 Operating Regions
8.1.3 Business Strategy
8.2 IBM Corporation
8.2.1 Business Overview
8.2.2 Operating Segments
8.2.3 Business Strategy
8.3 Oracle Corporation
8.3.1 Business Overview
8.3.2 Operating Businesses
8.3.3 Business Strategy
8.4 Adobe Inc.
8.4.1 Business Overview
8.4.2 Operating Segments
8.4.3 Business Strategy
8.5 Alphabet Inc. (Google)
8.5.1 Business Overview
8.5.2 Operating Segments
8.5.3 Business Strategy
8.6 SAS Institute
8.6.1 Business Overview
8.6.2 Business Strategy
8.7 Hootsuite Inc.
8.7.1 Business Overview
8.7.2 Business Strategy
8.8 NetBase Quid
8.8.1 Business Overview
8.8.2 Business Strategy
8.9 GoodData Corporation
8.9.1 Business Overview
8.9.2 Business Strategy
8.10 Digimind Company
8.10.1 Business Overview
8.10.2 Business Strategy
8.11 Talkwalker Inc.
8.11.1 Business Overview
8.11.2 Business Strategy
8.12 Khoros LLC
8.12.1 Business Overview
8.12.2 Business Strategy
8.13 Cision Ltd. (Brandwatch Company)
8.13.1 Business Overview
8.13.2 Business Strategy
8.14 QualtricsXM (Clarabridge)
8.14.1 Business Overview
8.14.2 Business Strategy
8.15 Sprout Social
8.15.1 Business Overview
8.15.2 Business Strategy

List of Figures
Figure 1: Benefits of Social Media Analytics
Figure 2: Social Media Analytics Segmentation
Figure 3: Global Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 4: Global Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 5: Global Social Media Analytics Market by Deployment Type; 2021 (Percentage, %)
Figure 6: Global Social Media Analytics Market by Component; 2021 (Percentage, %)
Figure 7: Global Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 8: Global On-Premises Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 9: Global On-Premises Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 10: Global Cloud Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 11: Global Cloud Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 12: Global Services Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 13: Global Services Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 14: Global Software Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 15: Global Software Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 16: North America Social Media Analytics Market by Value; 2017-2021 (US$ Billion)
Figure 17: North America Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 18: North America Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 19: The US Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 20: The US Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 21: Canada Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 22: Canada Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 23: Mexico Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 24: Mexico Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 25: Asia Pacific Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 26: Asia Pacific Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 27: Asia Pacific Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 28: China Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 29: China Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 30: India Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 31: India Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 32: Japan Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 33: Japan Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 34: Rest of Asia Pacific Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 35: Rest of Asia Pacific Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 36: Europe Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 37: Europe Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 38: Europe Social Media Analytics Market by Region; 2021 (Percentage, %)
Figure 39: UK Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 40: UK Social Media Analytics Market by Value; 2022-2027 (US$ Billion)
Figure 41: Germany Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 42: Germany Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 43: Spain Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 44: Spain Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 45: Rest of Europe Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 46: Rest of Europe Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 47: Latin America Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 48: Latin America Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 49: Middle East and Africa Social Media Analytics Market by Value; 2017-2021 (US$ Million)
Figure 50: Middle East and Africa Social Media Analytics Market by Value; 2022-2027 (US$ Million)
Figure 51: Social Media Companies' Response towards the Pandemic
Figure 52: Factors Influencing Social Media Analytics Market Due to COVID-19
Figure 53: Global Internet Users and Penetration; 2016-2021 (Billion & Percentage, %)
Figure 54: Global Social Media Users; Jan 2017-Jan 2022 (Million)
Figure 55: Global Data Creation; 2020, 2021& 2025 (Zettabyte)
Figure 56: Global Number of Smartphone Subscriptions; 2017-2027 (Billion)
Figure 57: Global and the US Digital Advertisement Spending; 2021-2025 (US$ Billion)
Figure 58: The US Cybercrime Complaints Received and Cybercrimes Losses Reported; 2016-2020 (Thousand and US$ Billion)
Figure 59: Global 5G Smartphone Subscriptions; 2020-2027 (Billion)
Figure 60: Global Cloud Computing Market by Software Type; 2018-2024 (US$ Billion)
Figure 61: Global Artificial Intelligence (AI) Market Revenue; 2020-2024 (US$ Billion)
Figure 62: Global Big data and Business Analytics Revenue; 2018-2022 (US$ Billion)
Figure 63: Global Number of Internet of Things (IOT) Devices Connections; 2019-2024 (Billion)
Figure 64: Global Social Media Analytics Players by Market Share; 2021 (Percentage, %)
Figure 65: Global Social Media Analytics Market Players by the Markets Comparison
Figure 66: Salesforce.com, Inc. Revenue by Regions; 2022 (Percentage, %)
Figure 67: IBM Revenue by Segment; 2021 (Percentage, %)
Figure 68: Oracle Corporation Revenues by Business; 2022 (Percentage, %)
Figure 69: Adobe Inc. Revenue by Segments; 2021 (Percentage, %)
Figure 70: Alphabet Inc. (Google) Revenues by Operating Segments; 2021 (Percentage, %)

List of Tables
Table 1: Global Social Media Analytics Market Players by Number of Companies using the Technology