1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitutes
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Impact of COVID-19 on the Market
4.5 Market Dynamics
4.5.1 Market Drivers
4.5.1.1 Increasing Importance of Customer Satisfaction and Relationship Maintenance
4.5.1.2 Increase In Real-time and Personalized Data Analysis
4.5.2 Market Restraints
4.5.2.1 Data Security and Privacy Concerns

5 MARKET SEGMENTATION
5.1 By Deployment Mode
5.1.1 Cloud
5.1.2 On-premise
5.2 By Organization Size
5.2.1 Small and Medium Enterprises
5.2.2 Large Enterprises
5.3 By End-User
5.3.1 Retail And E-commerce
5.3.2 BFSI
5.3.3 Media And Entertainment
5.3.4 IT and Telecommunication
5.3.5 Healthcare
5.3.6 Other End-users
5.4 By Geography
5.4.1 North America
5.4.2 Europe
5.4.3 Asia Pacific
5.4.4 Rest of the World

6 COMPETITIVE LANDSCAPE
6.1 Company Profiles
6.1.1 Oracle Corporation
6.1.2 Salesforce.com Inc.
6.1.3 Adobe Inc.
6.1.4 SAP SE
6.1.5 Segment.Io Inc. (Twilio)
6.1.6 Acquia, Inc.
6.1.7 Tealium
6.1.8 BlueConic
6.1.9 mParticle Inc.
6.1.10 Zeta Global Holdings Corp

7 INVESTMENT ANALYSIS

8 FUTURE OF THE MARKET

Companies Mentioned
 - Oracle Corporation
- Salesforce.com Inc.
- Adobe Inc.
- SAP SE
- Segment.Io Inc. (Twilio)
- Acquia, Inc.
- Tealium
- BlueConic
- mParticle Inc.
- Zeta Global Holdings Corp