Away-from-home Tissue and Hygiene in Pakistan
April 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Strong Economy Boosts Demand for Afh Tissue Products
Afh Toilet Paper Sees Further Growth in Popularity
Afh Hygiene Sales Remain Negligible
Competitive Landscape
Packages Leads Afh Tissue
Domestic Players Lead the Way
Category Data
Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2013-2018
Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 3 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2013-2018
Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2018
Table 5 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
Table 6 Sales of Forecast Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
Executive Summary
Tissue and Hygiene Continues on Strong Growth Path
Efforts To Improve Awareness Provides Dividends
Multinationals Lead Retail Hygiene While Local Players Dominate Retail Tissue
Modern Grocery Retailers Channel Expands Improving Distribution
Bright Future Predicted for Tissue and Hygiene
Market Indicators
Table 7 Birth Rates 2013-2018
Table 8 Infant Population 2013-2018
Table 9 Female Population by Age 2013-2018
Table 10 Total Population by Age 2013-2018
Table 11 Households 2013-2018
Table 12 Forecast Infant Population 2018-2023
Table 13 Forecast Female Population by Age 2018-2023
Table 14 Forecast Total Population by Age 2018-2023
Table 15 Forecast Households 2018-2023
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2013-2018
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2014-2018
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2015-2018
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2013-2018
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2018
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources