Homewares in Sweden
April 2020

List OF CONTENTS AND TABLES

HEADLINES

PROSPECTS

Homewares receives a boost from the growth in home cooking
Several factors behind growth
Differentiation in offer to suit consumers' needs

COMPETITIVE LANDSCAPE

Ikea continues to be the clear leader in homewares
Private label behind only Ikea in homewares
Nordic touch through different means

CATEGORY DATA

Table 1 Sales of Homewares by Category: Value 2014-2019
Table 2 Sales of Homewares by Category: % Value Growth 2014-2019
Table 3 Sales of Homewares by Material: % Value 2014-2019
Table 4 NBO Company Shares of Homewares: % Value 2015-2019
Table 5 LBN Brand Shares of Homewares: % Value 2016-2019
Table 6 Distribution of Homewares by Format: % Value 2014-2019
Table 7 Forecast Sales of Homewares by Category: Value 2019-2024
Table 8 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

EXECUTIVE SUMMARY

Industry experiencing growth through different means
Sustainability is a key trend
Nordic touch appreciated by consumers
E-commerce on the rise
Further growth expected for home and garden

MARKET DATA

Table 9 Sales of Home and Garden by Category: Value 2014-2019
Table 10 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 12 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 13 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 14 Distribution of Home and Garden by Format: % Value 2014-2019
Table 15 Distribution of Home and Garden by Format and Category: % Value 2019
Table 16 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 17 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES

Summary 1 Research Sources