Gardening in Australia
Euromonitor International
April 2021

List OF CONTENTS AND TABLES

GARDENING IN AUSTRALIA
KEY DATA FINDINGS
2020 IMPACT
Gardening sales are boosted by lockdowns and increased disposable income in 2020, with players increasing their online presence in order to remain visible
DuluxGroup (Australia) continues to lead gardening in 2020 thanks to an extensive portfolio and strong presence across retail channels
Robotic lawn mowers maintain highest current value growth in gardening thanks to unique smart features
RECOVERY AND OPPORTUNITIES
The push towards organic media will continue apace in the coming years as Australians seek to limit their use of harsh chemicals
Baby boomers will remain the key consumer group in gardening, but an increase in apartments will fuel growth in indoor plants
Robotic lawn mower players will continue to differentiate through new product development and e-commerce will gain further ground
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2015-2020
Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Gardening: % Value 2016-2020
Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
Table 5 Distribution of Gardening by Format: % Value 2015-2020
Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME AND GARDEN IN AUSTRALIA
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources