Gardening in Turkey
Euromonitor International
May 2021

List Of Contents And Tables

GARDENING IN TURKEY
KEY DATA FINDINGS
2020 IMPACT
Pots and planters receive a boost from increased time spent at home on balconies and indoors in 2020
Leading player Gardena maintains its strong performance in watering, but second-ranking Vilmorin Anadolu Tohumculuk gains ground
Fierce competition in lawn mowers helps keep prices down, and e-commerce sees especially strong growth as consumers shy away from busy public places
RECOVERY AND OPPORTUNITIES
Gardening is set to remain popular across the forecast period as a healthy, affordable way to enjoy the outdoors
The popularity of hobby gardening will continue to drive sales in gardening in the coming years
Dynamism in watering will be driven by the strong performance of branded products
CATEGORY DATA
Table 1 Sales of Gardening by Category: Value 2015-2020
Table 2 Sales of Gardening by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Gardening: % Value 2016-2020
Table 4 LBN Brand Shares of Gardening: % Value 2017-2020
Table 5 Distribution of Gardening by Format: % Value 2015-2020
Table 6 Forecast Sales of Gardening by Category: Value 2020-2025
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2020-2025
HOME AND GARDEN IN TURKEY
EXECUTIVE SUMMARY
COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?
MARKET DATA
Table 8 Sales of Home and Garden by Category: Value 2015-2020
Table 9 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 10 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 11 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 12 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 13 Distribution of Home and Garden by Format: % Value 2015-2020
Table 14 Distribution of Home and Garden by Format and Category: % Value 2020
Table 15 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 16 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources