Home Insecticides in Guatemala
February 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Seasonal insect infestations drive sales in home insecticides
Spray/aerosol insecticides leads in terms of share and growth
Wide variety of products caters to several different needs
COMPETITIVE LANDSCAPE
SC Johnson retains dominance of home insecticides
Leading company remains active in advertising
Innovation responds to specific virus threats
CATEGORY DATA
Table 1 Sales of Home Insecticides by Category: Value 2014-2019
Table 2 Sales of Home Insecticides by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home Insecticides: % Value 2015-2019
Table 4 LBN Brand Shares of Home Insecticides: % Value 2016-2019
Table 5 Forecast Sales of Home Insecticides by Category: Value 2019-2024
Table 6 Forecast Sales of Home Insecticides by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Consumer base expands with growth of low-cost home care products
Home care sees innovation in packaging in 2019
Big brands expand portfolios to compete with low-cost products
Modern grocery retailers continues to gain share
Home care forecast to see robust current value growth
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
DEFINITIONS
SOURCES
Summary 1 Research Sources