CALMING AND SLEEPING IN THE NETHERLANDS
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Vemedia BV in Consumer Health (netherlands)
Strategic Direction
Key Facts
Summary 1 Vemedia BV: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Vemedia BV: Competitive Position 2014
Executive Summary
Positive Growth Continues in 2014 Despite Tough Economic Conditions
the More Informed Consumer
Several Key Acquisitions Shape the Market
Consumers Gradually Move Away From Health and Beauty Retailers
Limited Value Growth Expected Over the Forecast Period
Key Trends and Developments
More Informed Dutch Consumers Pose Challenges But Also Opportunities
Consumers Increasingly Making Purchases in Outlets Other Than Health and Beauty Retailers
Companies Grow Their Value Shares Through Acquisitions
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 3 OTC: Switches 2012-2014
Sources
Summary 4 Research Sources