Men's clothing key trends and strategies explained

 
  • Currently 4/5 Stars.
  • 1
  • 2
  • 3
  • 4
  • 5
27 votes
Share

Global Men’s Clothing Industry

 

The world market for menswear is expected to exceed $402 billion in 2014, according to research from MarketLine. This represents market expansion of over 14% during a five-year period. The leading segment within the menswear industry is comprised of clothing and footwear specialists, which represents close to 60% of the overall market in terms of value. The Americas represent almost 35% of the global market.

 

Companies operating on the global menswear market try to build and maintain a strong consumer base through brand loyalty. This means extensive marketing and heavy PR campaigns are necessary for companies to hold on to their market share to ward off new entrants to the market, which already has a large number of players.

 

The menswear market encompasses different categories and styles of clothing including essentials, outerwear, formalwear, casualwear and activewear. Men’s clothing constantly evolves, with colors, patterns and fabrics coming in and out of fashion depending on trends. Men’s clothing is linked with social status, with different clothing styles being adopted depending on a men’s shifting positions in society.

 

Key Market Segments

 

  • The world men’s jeans market has been increasing marginally over recent years, exceeding 115 million in volume sales in 2010. Economy jeans value sales fell 3% to remain under $3 billion in 2010. This was due partly to a consumer shift to discount alternatives and aggressive pricing practices.

 

  • Men’s outerwear, apart from jeans, has been rising slightly after two declining years. Growth was seen in several sectors, but men’s shorts, trousers and tops lead the men’s outerwear segment volume sales.

 

  • The US men’s neckwear manufacturing industry recorded 2010 sales of almost $204 million, according to research from Supplier Relations. Gross profit for 2010 was estimated at close to 26%. The US imported men’s neckwear products from almost 55 different countries in 2010, with an overall value of almost $223 million. The US exported men’s neckwear products to just over 45 different countries, with an overall value of more than $13.5 million. Total US domestic demand in 2010 therefore came to just over $413 million. The most common products in this category are neckties, along with mufflers and scarves.

 

  • Demand for men’s suits is largely affected by economic activity. As employment fell during the economic recession, demand for suits also declined, with many potential consumers facing unemployment and lower levels of disposable income. Companies have looked to mergers and acquisitions to grow their market share and diversify product lines. Even in times of economic recession, suits represent close to 35% of the overall men’s clothing market. 

 

 

Regional Markets

 

China is forecast to record the fastest market growth in the menswear industry among the five leading developing nations of South Africa, Mexico, India, China and Brazil, reports MarketLine. China’s menswear industry is expected to generate sales of close to $78,000 million in 2014.

 

Throughout the early part of the economic recession, the UK menswear market saw demand fall more rapidly than demand for women’s and children’s clothing, according to Verdict. In 2010, menswear expenditure rose by almost 5%, which was partly due to price inflation. Marks & Spencer is the number-one company operating in the UK menswear market, holding more than 10% of the overall market. The company has, however, seen its market share fall, mainly due to competition from grocers in sales of clothing basics and entry price-point merchandise.

 

 

Industry Leaders

 

Key players in the global men’s clothing industry include: Armani, Levi’s, Hugo Boss, Calvin Klein, Nike, Diesel, Ralph Lauren, Burberry, Dolce & Gabbana, andErmenegildo Zegna.

 

 

Market Outlook

 

As the economic environment improves slowly, the global men’s clothing industry will begin to pick up. However, this will likely be a slow process, and companies will therefore be obliged to look for solutions such as consolidation to survive.

 

Companies will be obliged to step-up marketing efforts to foster and maintain consumer loyalty. Product differentiation will also remain a key element moving forward. Inflation will push prices higher, which may well have shoppers straying from their favorite brands to look for discount alternatives.

 

 

Leading Industry Associations

 

Get an overview of the key men's clothing data to carry out your analysis. Scan the latest data & statistics.
24/7 Customer Support

Talk to Sam

+1 718 473 0872

1-8 of 8 reports

Men s Clothing Analysis in China Forecast

  • January 2013
    13 pages
  • Men s Clothing  

    Retail  

  • China  

    Asia  

View report >

Men s Apparel Market Revenue in India

  • January 2014
    2 pages
  • Kids Footwear  

    Men s Apparel  

  • India  

    Asia  

View report >

Outfitter market shares in the US

  • October 2013
    4 pages
  • Outfitter  

  • United States  

View report >

Men s Clothing Markets in Turkey

  • November 2011
    2 pages
  • Men s Clothing  

    Clothing And Te  

  • Turkey  

    Asia  

View report >

Men s Clothing market shares in China

  • January 2011
    4 pages
  • Men s Clothing  

  • China  

    Asia  

View report >

Men s Clothing supply in the US Forecast

  • November 2010
    6 pages
  • Men s Clothing  

  • United States  

View report >

Men s Clothing market shares

  • January 2008
    10 pages
  • Men s Clothing  

    Retail  

View report >


About 300 reports

Purchase Reports From Reputable Market Research Publishers
(From $ 55 - $ 2 600)

2014 Deep Research Report on Global and China Mens Sweaters Industry

2014 Deep Research Report on Global and China Mens Sweaters Industry

  • $ 2 600
  • Industry report
  • November 2014
  • by QY Research Group

Summary 2014 Deep Research Report on Global and China Mens Sweaters Industry was professional and depth research report on Global and China Mens Sweaters industry. The report firstly introduced Mens Sweaters ...

Bulgaria: Men's Or Boys' Clothing (knitted Or Crocheted ...

January 2015 $ 2 161

Bulgaria: Men's Or Boys' Clothing (not Knitted Or Croc ...

January 2015 $ 2 161

Czech Republic: Men's Or Boys' Clothing (knitted Or Cr ...

January 2015 $ 2 161

Czech Republic: Men's Or Boys' Clothing (not Knitted ...

January 2015 $ 2 161

Denmark: Men's Or Boys' Clothing (knitted Or Crocheted) ...

January 2015 $ 2 161

Denmark: Men's Or Boys' Clothing (not Knitted Or Croch ...

January 2015 $ 2 161

Germany: Men's Or Boys' Clothing (knitted Or Crocheted) ...

January 2015 $ 2 161

Germany: Men's Or Boys' Clothing (not Knitted Or Croch ...

January 2015 $ 2 161

Estonia: Men's Or Boys' Clothing (knitted Or Crocheted) ...

January 2015 $ 2 161

ReportLinker is an award-winning market research solution that finds, filters and organizes the latest industry data so you get all the market research you need - quickly, in one place.