Apple To Sell 33 Million iPhone 5 Devices This Quarter

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(Photo: Stock.xchng)
(Photo: Stock.xchng)

BUSINESS

  • Sales of new iPhone 5 could double those of iPhone 4S
  • New model may help increase Apple’s market share
  • Expected success of iPhone 5 puts pressure on competitors

Apple Inc., the world’s most valuable company, is not yet shipping its iPhone 5, but analysts predict up to 33 million iPhones could be sold by the end of the quarter.

The iPhone 5 will be available in the US, Great Britain, Canada, France, Australia, Germany, Japan, Singapore and Hong Kong on Sept. 21, with preorders already underway. By 2013, the new iPhone will be available in 100 countries.

The debut of iPhone 5, seen as Apple’s most aggressive smartphone launch to date, is expected to see sales double those of the iPhone 4S.

Apple is expected to sell 10 million units by the end of September, with old iPhone models still for sale by major phone outlets. Analysts raised their sales forecasts for this quarter by anywhere from 3% to 36%.

Sales of the iPhone 5 should help position Apple for the winter holidays. Apple will also benefit in December by the release of a new Mac computer and a new iPad.

Apple has sold 244 million iPhone devices since its debut in 2007. The phones are assembled in China.

Growing Market

The iPhone 5 is expected to help Apple gain additional market share in the $219.1 billion smartphone market, and its debut puts pressure on Apple’s competitors like Nokia, Research in Motion, HTC Corp, Samsung Electronics, Microsoft and Google.

Globally, more phones operate using Google’s Android system, but the iPhone is the best-selling line of smartphone.

Brokerage firm FBR Capital markets told Reuters: "While it lacked the mind-blowing innovation we have come to expect of Apple, [the iPhone 5] is differentiated enough to maintain a sizable product advantage over its competitors."

Last year, the smartphone market grew by 78%. In 2013, high-end smartphone sales are expected to grow 20%.

Apple holds a 47% market share, while Samsung has 40%.

Key Statistics - World Smartphone Industry (source: TechNavio)

  • Over the period 2011-2015, the smartphone market in the US is expected to grow at a CAGR of nearly 30%. The ubiquity of smartphones is one of the key factors contributing to market growth.
  • Over the period 2011-2015, the smartphone market in China is expected to grow at a CAGR of nearly 28%. The availability of low-priced smartphones is one of the key factors contributing to market growth.
  • Over the period 2011-2015, the smartphone market in India is expected to grow at a CAGR of nearly 117%. The increasing demand for all-in-one devices is one of the key factors contributing to market growth.
  • Over the period 2011-2015, the smartphone market in Brazil is expected to grow at a CAGR of nearly 90%. Declining smartphone prices is one of the key factors contributing to market growth.

By Melina Druga for
Melina Druga is an American writer and editor. She is the author of Enterprising Women: Practical Advice for First Time Entrepreneurs.

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