Consumer Goods Industry in Pakistan Market Research & Statistics

Tissue and Hygiene in Pakistan $ 2423 March 2018

Per capita consumption of tissue and hygiene products is very low in Pakistan compared to developed countries. This is because consumers have always considered tissue and hygiene products as a luxury purchase ...

Home Care in Pakistan $ 2423 February 2018

Consumer awareness of various home care brands in Pakistan has risen remarkably in recent years thanks to increased investment in mass media advertisements by both international and local manufacturers. ...

Hair Care in Pakistan $ 912 May 2018

Hair care was traditionally a feminine activity in Pakistan with females oiling their hair regularly and using only natural ingredients such as egg, yoghurt etc to keep their hair silky and strong. In ...

Baby and Child-Specific Products in Pakistan $ 912 May 2018

Natural and herbal home remedies always existed within baby and child-specific products in Pakistan. Most households still rely on traditional homemade natural remedies and solutions for baby care; however, ...

Depilatories in Pakistan $ 912 May 2018

Women in Pakistan living in urban and semi-cities commonly visit salons to wax their forearms and legs. While the concept of getting a full body wax or even waxing intimate areas is increasing among higher-income ...

Colour Cosmetics in Pakistan $ 912 May 2018

Consumers in Pakistan are familiar with colour cosmetics, which were successful with mass consumers who are aware of the basic products such as lipstick, eye liner/pencil etc. However, the sophistication ...

Mass Beauty and Personal Care in Pakistan $ 912 May 2018

Mass consumers in Pakistan are still in the process of adopting beauty and personal care products as a staple in their lives. While the educated, higher-income consumers, especially in urban areas, already ...

Men’s Grooming in Pakistan $ 912 May 2018

Instead of going to the barber, Pakistani men are increasingly buying branded shaving products to use at home. Consumers began to value the ease and convenience of shaving at home and believe that the ...

Fragrances in Pakistan $ 912 May 2018

Consumers in Pakistan are moving towards branded alternatives, a trend that was also seen in fragrances. Traditionally, Attar (a non-alcoholic alternative) was widely used, especially in religious consume ...