Key Market Indicators
Zimbabwe's contraceptive prevalence rate among women aged 15-49 reached 67% in 2015, a slight decrease from 67% in 2014. This represents a drop of 0.2 percentage points over the course of one year. Despite this minor decline, the overall trend since 1999 has shown a steady increase in demand for contraceptives. Year on year, the demand has grown by approximately 1.6 percentage points. This data points to a significant long-term upward trend in contraceptive use among Zimbabwean women, even with the occasional fluctuations.