Key Market Indicators
The baked goods market is projected to decline to approximately €413 million by 2028, down from around €478 million in 2023. This represents an average annual decrease of 2.4%. The market had already experienced a year-on-year drop of 3.8% recently. Notably, Italy, the United Kingdom, and France hold the second, third, and fourth positions, respectively, in this market ranking. In contrast, Croatia's bread export industry is on the rise. Croatian bread exports are expected to reach about $118 million by 2028, up from roughly $102 million in 2023. This growth reflects an annual compound growth rate (CAGR) of 2.3%. Since 1997, Croatian bread supply has increased at an average rate of 3.1% per year. Similarly, Croatian bread imports are also set to grow. Projections indicate that imports will rise to nearly $227 million by 2028, up from around $198 million in 2023. This marks an annual CAGR of 2.2%. Since 1997, the demand for imported bread in Croatia has grown by 2.8% annually.
