Key Market Indicators
Consumption of ham is on the rise. According to a recent report, it's expected to reach around €466 million by 2026, up from €420 million in 2020. On average, demand is growing by 1.6% each year, with year-on-year increases of 1.5%. Germany, Spain and the UK are driving this trend, taking the number 2, 3 and 4 spots in the rankings.