Key Market Indicators
The revenue from soft drink sales in Cyprus experienced a significant downturn in 2020, plummeting to approximately €13 million. This marks a steep decline of around 21% compared to the €16.4 million recorded in 2019. The decrease in revenue is part of a longer-term trend. Since 2013, the Cypriot soft drink market has been shrinking at an average annual rate of about 1.6%. This consistent decline highlights ongoing challenges within the industry, which have been exacerbated by the economic impacts of the COVID-19 pandemic.
