Key Market Indicators
Serbia's soft drink revenue is projected to hit €752 million by 2028, marking a steady climb from its 2023 figure of €708 million. This represents an average annual growth rate of 0.8%. Since 2019, the Serbian soft drink market has experienced a significant upward trend, with a year-on-year increase of 15.2%. As of 2023, Serbia ranked 14th globally in soft drink revenue, just behind Portugal, which also reported €708 million in revenue. Leading the global rankings are France, the United Kingdom, and Austria, occupying the second, third, and fourth positions, respectively.
