Key Market Indicators
German food sales are projected to reach approximately €226 billion by 2028, up from €207 billion in 2023. This growth represents an average annual increase of 1.4%. Since 2010, the German market has experienced an average annual growth rate of 2.3%. Meanwhile, German food expenditures are expected to climb to around €234 billion by 2028, up from €197 billion in 2023. This indicates an average annual growth rate of 2.8%. Over a longer period, since 2000, German demand for food has surged at an average annual rate of 4.5%.
