Key Market Indicators
Croatian food expenditures are projected to climb to approximately €8.95 billion by 2028, up from around €8.14 billion in 2023. This represents an average annual growth rate of 1.5%. Since 2000, the demand for food in Croatia has been on a consistent upward trajectory, increasing by 6.7% each year. In contrast, Croatian food sales are expected to decline. By 2028, sales are forecasted to drop to about €3.73 billion, down from €3.91 billion in 2023. This marks an average annual decrease of 0.7%. The Croatian food market has been contracting since 2013, with an average yearly decline of 3.2%. These contrasting trends highlight a complex landscape for Croatia's food industry, with expenditures rising despite falling sales.
