Key Market Indicators
The study conducted by the university, which surveyed 1,000 people, found that 53.4% of respondents said they would be more likely to buy a product if it was endorsed by a celebrity. Nearly half of consumers surveyed are more likely to purchase a product if it's endorsed by a celebrity. According to a study conducted by a university, which surveyed 1,000 people, 53 percent said they would be more likely to buy a product if it had a celebrity endorsement.
