Key Market Indicators
Make-up sales are expected to reach $106 million by 2026, a 0.4% increase from 2020. This is despite a 0.5% decrease in the market year on year. Japan, the UK, and Germany were the top three countries in terms of sales. Swiss make-up exports are set to reach $1.88 billion by 2026, a 3.6% yearly increase from 2021. Since 1993, Swiss supply has increased 14.4% year on year. Poland overtook Switzerland in 2021, with $1.52 billion in exports. The US, Singapore, and South Korea were the top three countries in terms of exports. Swiss make-up imports are estimated to reach $544 million by 2026, a 1.7% yearly increase from 2021. Since 1993, Swiss demand has grown 3.9% year on year. Malaysia overtook Switzerland in 2021, with $491 million in imports. The US, Singapore, and Germany were the top three countries in terms of imports.
