Key Market Indicators
Make-up sales are expected to reach nearly $1 billion by 2026, rising at an average rate of 0.8% year-on-year. Despite a 2.1% year-on-year drop, Japan, the United Kingdom and Germany respectively ranked second, third and fourth in the market. Italian make-up imports are projected to rise to $1.4 billion by 2026, with a 1.8% year-on-year average rate. Since 1999, Italian demand has increased 4% year-on-year. In 2021, Italy came in tenth place, while Belgium led with $1.3 billion. The United States, Singapore and Germany followed in second, third and fourth place respectively. Italian make-up exports are also expected to reach $3 billion by 2026, increasing at a rate of 2.8% year-on-year. Since 1999, Italian supply has grown 6.5% year-on-year. In 2021, Italy was in eighth position, with China leading the market with $2.6 billion. The United States, Singapore and South Korea respectively ranked second, third and fourth.
