Key Market Indicators
Deodorant sales are expected to reach $430 million by 2026, up from $415 million in 2020. The market has grown by an average of 0.1% annually over the past year. The United Kingdom, Germany, and France were the second, third and fourth largest markets respectively. Italian deodorant imports are forecast to reach 12.8 million kilograms by 2026, up from 11.7 million kilograms in 2021. Since 1999, demand has grown by an annual average of 2.1%. In 2021, Italy ranked 13th, with South Africa overtaking it at 11.7 million kilograms. The United Kingdom, Germany, and the United States were the second, third and fourth largest markets respectively. Italian deodorant exports are projected to reach 60 million kilograms by 2026, up from 48.6 million kilograms in 2021. Since 1999, supply has grown by an annual average of 17.8%. In 2021, Germany was the leading market, with Italy coming in second at 48.6 million kilograms. Germany, Italy, and Poland were the second, third and fourth largest exporters respectively.
