Key Market Indicators
Sales of deodorant are predicted to reach approximately $68.5 million by 2026, up from $59.1 million in 2020. This equates to an average annual growth rate of 2.5%. The market as a whole has grown 3.2% year-on-year, with the United Kingdom, Germany, and France ranking 2nd, 3rd, and 4th respectively. Omani imports of deodorant are forecast to rise to 2.2 million kilograms by 2026, up 2.3% annually from 1.9 million kilograms in 2021. Since 2004, demand in Oman has risen 7.5% year-on-year, placing the country 61st in 2021, overtaking Namibia at 1.9 million kilograms. The United Kingdom, Germany, and the United States ranked 2nd, 3rd, and 4th respectively. Exports of Omani deodorant are expected to increase to 1.15 million kilograms by 2026, with an average year-on-year growth rate of 1.5%. Since 2005, supply from Oman has grown 5.3% annually. In 2021, the country ranked 36th, overtaking Greece at 1.05 million kilograms. Germany, Italy, and Poland ranked 2nd, 3rd, and 4th respectively.
