Key Market Indicators
In 2021, Italy was the top importer of Malagasy Soap, accounting for 27.9% of total exports. Demand for Malagasy soap is expected to reach 2.3 million kilograms by 2026, growing at a rate of 2.5% year on year. In 2021, the country ranked 91st in the world, with 1.9 million kilograms - just behind Bosnia and Herzegovina. The United States, Czech Republic and Russia were the top three countries in terms of demand. Meanwhile, Malagasy soap exports are set to decline from 4,000 kilograms in 2021 to 3,780 kilograms by 2026, at an average rate of 0.9% year on year. Since 1995, the country's supply of soap has grown by 40.3%. Italy was the largest importer of Malagasy soap in 2021, accounting for almost 28% of total exports.
