Key Market Indicators
Ecuador was number 24 in 2021, Colombia came ahead at 10,050,000 Kilograms. The United States, Mexico and Brazil respectively ranked numbers 2, 3 and 4 in this ranking. Global shampoo sales are projected to reach almost $200 million by 2026, a 0.9 percent year-on-year growth rate. This follows a 3.1 percent year-on-year market growth since 2020. Japan, the United Kingdom and France were the top three countries in this ranking. Ecuadorian shampoo exports are expected to increase to around 108,000 kilograms in 2026 from 98,450 kilograms in 2021, a 1.5 percent year-on-year average rate. This follows a 15.5 percent year-on-year increase since 1997. Nicaragua led the rankings in 2021, with Ecuador in 76th place. Germany, Italy and Poland were the top three countries in this ranking. Ecuadorian shampoo imports are predicted to reach around 10.5 million kilograms in 2026 from 10.1 million kilograms in 2021, a 0.7 percent year-on-year CAGR. This follows a 4.5 percent year-on-year growth since 1996. Colombia led the rankings in 2021, with Ecuador in 24th place. The United States, Mexico and Brazil were the top three countries in this ranking.
