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Shampoo Industry Outlook 2022 - 2026

See how Shampoo performed compared to key markets such as the United States, Japan and the United Kingdom.

Key Market Indicators

The country was number 8 in 2021, Italy came ahead at 42,599,000 Kilograms. The United Kingdom, Germany and Poland respectively ranked numbers 2, 3 and 4 in this ranking. Global shampoo sales are projected to reach $1 billion by 2026, representing a 0.4% compound annual growth rate (CAGR) from 2020's figure of $989 million. Last year, the market saw a 3% increase year-on-year. Japan, the United Kingdom, and France were the top 3 countries in terms of market share. French shampoo exports are expected to experience an 8.4% year-on-year decrease, reaching 54.5 million kilograms by 2026 from 90.5 million kilograms in 2021. Since 1999, French supplies have decreased by 13.4% on average each year. In 2021, Romania overtook France as the number one exporter, with 90.5 million kilograms. Germany, Italy, and Poland were the next largest exporters, in that order. French shampoo imports are estimated to reach 44.1 million kilograms by 2026, based on a 0.6% annual growth rate since 2021's figure of 42.6 million kilograms. Since 1999, French demand has decreased by 3.2% year-on-year. In 2021, Italy was the largest importer, with 42.6 million kilograms, followed by the United Kingdom, Germany and Poland.

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