Key Market Indicators
Germany is set to become the second largest importer of hair care products by 2026, with imports projected to reach $820 million. Since 1996, imports have jumped by 4.5% each year. In 2021, the UK overtook Germany to become the largest importer at $737 million. German exports of hair care products are expected to reach $1.6 billion by 2026, an increase of 0.9% year-on-year. Since 1996, exports have grown by 2.5% every year. The US, Italy and France are the second, third and fourth largest exporters of hair care products, respectively.