Key Market Indicators
The average adult spends 8.7 hours a day on digital devices People are spending more and more time online. Research shows that the average adult now spends 8.7 hours a day engaged with digital media. This is an increase of over an hour a day compared to the same study conducted five years ago. The increase in digital device usage is partly due to the pandemic. Many people have shifted to working and studying remotely, with the majority of their communication and entertainment taking place online.
