Key Market Indicators
Revenue from Latvian tour operator services is set to reach €231 million by 2026. In 2021, it was €187 million, having grown at an average rate of 3% year-on-year since 2013. In 2021, Croatia overtook Latvia to become the 23rd biggest market in the world in terms of tour operator services revenue. The UK, France and Italy were the second, third and fourth biggest markets respectively.
