Key Market Indicators
Bulgarian juice sales are projected to hit approximately €27.7 million by 2028, up from around €26.2 million in 2023. This marks an annual growth rate of 0.9% in compound annual growth rate (CAGR). Since 2015, the Bulgarian juice market has seen an average annual increase of 2.3%. In 2023, Bulgaria ranked 17th in the global market, with Lithuania surpassing it at €26.2 million. Spain, Poland, and Italy held the second, third, and fourth positions respectively. However, Bulgarian juice exports are expected to decline, reaching roughly $4.4 million by 2028 from about $5.5 million in 2023. This represents an average annual decrease of 3.8%. Since 2001, the country's juice supply has been on a downward trend, declining by 3.3% each year on average. On the import side, Bulgarian juice imports are set to increase, reaching approximately $23.1 million by 2028 from around $21.2 million in 2023. This reflects an average annual growth rate of 1.4%. Since 2001, the demand for juice in Bulgaria has risen by an average of 1% annually.
