Key Market Indicators
**Serbian Pet Food Sales to Surge by 2028** Serbia's pet food market is on track for substantial growth, with sales projected to hit €271 million by 2028, up from €164 million in 2023. This represents an average annual growth rate of 7.9%. Since 2019, the market has seen an impressive year-on-year jump of 18.6%. In the 2023 rankings, Serbia held the 13th position, while Ireland led the way with the same sales figure of €164 million. France, the United Kingdom, and Spain followed in the second, third, and fourth spots, respectively. **Pet Food Export on the Rise** Serbia's pet food exports are also on an upward trajectory, expected to reach 38.3 million kilograms by 2028, up from 31.3 million kilograms in 2023. This marks an average annual growth rate of 3.2%. Since 2010, Serbian pet food supply has increased by 4.7% year on year. In 2023, Serbia was ranked 27th in pet food exports, with Mexico slightly ahead at 31.3 million kilograms. France, the United States, and Poland occupied the second, third, and fourth positions, respectively. **Increasing Demand for Pet Food Imports** On the import front, Serbia is set to reach 33.3 million kilograms by 2028, up from 28.3 million kilograms in 2023, growing at an average annual rate of 2.5%. Serbian demand for imported pet food has risen by 3% annually since 2010.
