Key Market Indicators
Croatian food expenditures are projected to climb to €8.95 billion by 2028, up from €8.14 billion in 2023. This represents a compound annual growth rate (CAGR) of 1.5%. Notably, since the year 2000, the country's demand for food has grown at a robust rate of 6.7% annually. In contrast, Croatian food sales are expected to decline over the same period. By 2028, sales are anticipated to drop to €3.73 billion, down from €3.91 billion in 2023. This equates to an average annual decrease of 0.7%. Since 2013, the market has been experiencing a contraction, with sales shrinking by 3.2% each year.
