Key Market Indicators
The Austrian toy and game market is forecasted to maintain its revenue at approximately €560 million by 2028, mirroring its earnings from 2023. This stability follows a decade-long trend of decline, with the market shrinking at an annual rate of 6.3% since 2013. In 2023, Austria ranked fifth in terms of toy and game revenue. Spain surpassed Austria, securing the same revenue figure of €560 million. Leading the pack, the Czech Republic, the United Kingdom, and Spain claimed the second, third, and fourth positions, respectively, in this sector.
