Key Market Indicators
Gambian tourist arrivals are projected to surge to approximately 1.06 million by 2028, up from around 790,000 in 2023. This marks an average annual growth rate of 4.6%. Since the turn of the millennium, the demand for tourism in The Gambia has experienced a robust annual increase of 7.3%. These figures underscore the growing popularity of the West African nation as a travel destination.