Key Market Indicators
Ghana's tourism revenue is projected to hit approximately $1.62 billion by 2028, marking a steady climb from an estimated $1.47 billion in 2023. This represents an average annual growth rate of 1.5%. The upward trend in Ghana's tourism market is not new. Since 2000, the sector has experienced an average yearly increase of 2.1%. This consistent growth underscores the country's expanding appeal as a tourist destination.