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New Zealand Tourism Industry Outlook 2024 - 2028

See how New Zealand Tourism performed compared to key markets.

Key Market Indicators

New Zealand is projected to see a steady increase in tourist arrivals over the next five years. According to recent data, the number of visitors is expected to reach approximately 4.42 million by 2028, up from around 4.09 million in 2023. This marks an annual growth rate of 1.2%. Since the year 2000, New Zealand has consistently seen a 1.2% year-on-year increase in tourist arrivals, highlighting the country's enduring appeal as a travel destination. In terms of tourism revenue, New Zealand is also poised for growth. Tourism receipts are forecasted to hit roughly $5.85 billion by 2028, climbing from about $5.23 billion in 2023. This represents an average annual growth rate of 1.9%. Historically, the New Zealand tourism market has experienced a more robust growth rate of 2.6% per year since 2000. This sustained increase underscores the sector's significant contribution to the nation's economy.

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New Zealand Tourism Market Data and Forecasts

How much will New Zealand Tourism Market grow to 2028?

Forecast: International Tourism Receipts in New Zealand
Forecast: International Tourism Expenditures in New Zealand
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