Key Market Indicators
Italian tourism revenue is projected to reach approximately $41 billion by 2028, up from around $39 billion in 2023. This represents a compound annual growth rate (CAGR) of 0.8%. Since the year 2000, the Italian market has seen a consistent annual increase of 0.8% in tourism receipts. Meanwhile, the number of tourist arrivals in Italy is expected to climb to nearly 112 million by 2028, an increase from about 102 million in 2023. This reflects an average annual growth rate of 1.5%. Since 2000, Italian tourist arrivals have grown at an average rate of 1.8% per year.
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Italy Tourism Market Report- Q4 2024
The fourth quarter of 2024 presents a dynamic landscape for the tourism industry in Italy, driven by advancements in connectivity, sustainability initiatives, and...

Italy Tourism Market Report - Q4 2024
The fourth quarter of 2024 presents a dynamic and challenging landscape for the tourism sector in Italy. With a focus on leveraging technological...