Key Market Indicators
Tourist arrivals in Bulgaria are projected to surge to approximately 16.2 million by 2028, up from an estimated 14 million in 2023, reflecting an annual growth rate of 2.3%, according to recent data. This growth trend has been consistent since the turn of the century, with the country's demand for tourism increasing at an average rate of 2.5% annually since 2000. The steady rise in tourist numbers highlights Bulgaria's growing appeal as a travel destination, bolstered by its rich cultural heritage and diverse attractions.
