Key Market Indicators
Montenegro’s tourism sector is poised for significant growth, with tourist arrivals projected to reach approximately 3.4 million by 2028, up from nearly 2.9 million in 2023. This represents an annual growth rate of 2.8%, according to recent data. Since 2007, the country has experienced a steady increase in tourism demand, with an average annual growth rate of 6.6%. This upward trend underscores Montenegro's rising appeal as a travel destination. In terms of tourism revenue, Montenegro is expected to see its receipts climb to around $95 million by 2028, compared to about $89 million in 2023. This marks an average annual growth rate of 1.1%. Since 2012, the Montenegrin tourism market has grown at an average rate of 4% per year, highlighting the sector's consistent expansion and its crucial role in the national economy.
