Key Market Indicators
Thai imports of Coca-Cola products have dropped significantly this year. Almost 7.8 million kilograms of Coke was imported into Thailand in 2021, a 21.5% drop compared to 2020. The decrease is even more dramatic when looking at the long-term trend: since 1993, demand has plummeted by nearly 24%. Since 2004, the decrease is even more dramatic, with a 61.2% drop in supply year on year.
