Key Market Indicators
The United Kingdom is projected to see a significant increase in its influenza death rate, with estimates suggesting the number could climb to approximately 1,220 deaths by 2028. This represents an average annual growth rate of 4.7% from the current figure of 908 deaths recorded in 2023. In a historical context, British demand for influenza-related healthcare services has seen a notable decline, averaging a 14.7% year-on-year decrease since 1965. Despite this long-term trend, the recent uptick in deaths marks a concerning reversal. As of 2023, the UK ranks eighth globally in influenza mortality. Australia has recently surpassed the UK, matching its current death toll of 908. In the global ranking, Germany, Japan, and Canada hold the second, third, and fourth positions, respectively. These statistics underscore the evolving challenge of combating influenza and highlight the urgent need for enhanced public health measures in the UK and beyond.
