The Internet Protocol Television (IPTV) segment is witnessing significant growth, fueled by advancements in Internet infrastructure and an increasing rate of Internet penetration worldwide. Rising customer preferences for on-demand, high-definition TV programs and videos, along with the incorporation of advanced technologies like blockchain and artificial intelligence are also bolstering the...
Discover more insightsCable Networks, once the monoliths of audio-visual content distribution, have faced unprecedented change over the last decade. Over-the-top (OTT) services such as video streaming have disrupted their existing business model. The ongoing escalation in cord-cutting, a term which denotes subscribers abandoning their traditional cable TV services, is a profound indication...
Discover more insightsThe global Over The Top (OTT) TV and video market continues to witness significant advancements, largely driven by technological progress and shifted behaviours. There is an evident growing preference towards streaming services that offer a variety of content, from movies to TV shows, signifying a shift from traditional TV platforms....
Discover more insightsOver the past decade, innovation has continually reshaped consumer television services. The proliferation of streaming services, for instance, has revolutionized the way consumers access television content. Instead of being tied to a schedule, viewers now have the freedom to watch their favorite shows whenever and wherever they want. However, this...
Discover more insightsThe television industry has been undergoing several pivotal changes. An escalating shift from conventional cable TV services towards digital platforms such as streaming services indicates the dynamic nature of this market. Rather than solely focusing on routine broadcasting, companies within this industry are targeting multichannel and on-demand services to cater...
Discover more insightsGlobal television services are experiencing significant ramifications due to rapid technological advancements and changes in consumer behaviour. More consumers are gravitating towards on-demand content and multiple streaming platforms, leading to a pronounced market fragmentation. This shift has posed remarkable disruptions and challenges for traditional TV service providers, who have to...
Discover more insightsEconomic conditions, the growing use of digital platforms, and technological innovation have become significant driving factors for the expansion in streaming services. Increases in disposable income have stimulated demand, while the proliferation of digital media consumption habits has essentially created a new market space for these services. Beyond traditional TV...
Discover more insightsThe confluence of software, hardware, and network technologies has led to an advanced generation of tools for viewing digital content. The use of these integrated technologies, collectively termed as Networked Video Entertainment Devices (NVED), has significantly elevated the home entertainment experience. These courtesy innovations in streaming services and increases in...
Discover more insightsMobile television has marked a considerable growth over the past decade, driven by advancements in technology and changes in consumer behavior. As smartphone and tablet usage rates have soared globally, the accessibility and quality of mobile streaming services have improved in parallel. Innovations such as 5G technology are anticipated to...
Discover more insightsThe landscape of television and video services is evolving rapidly, driven primarily by disruptions in viewer behaviors. As internet connectivity becomes ubiquitous, there is a marked shift from traditional TV modes towards digital video platforms. People are increasingly favoring on-demand, personalized content facilitated by machine learning algorithms and user data...
Discover more insightsThe global Cloud TV market, defined chiefly by the capabilities to deliver television content over the internet and not by traditional means, has been experiencing a growth surge. There has been pronounced consumer shift towards streaming services, with viewers gaining more control over what, when, and where they consume content....
Discover more insightsThe modern television market is undeniably moving towards a more connected future. Enabled by the diffusion of broadband internet and smart devices, this trend is characterized by increased integration of TV sets with internet-based features. Consumers find value in ‘over-the-top’ applications, pushing manufacturers to integrate such services into their product...
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